Apple's Ambitious AI Push
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Apple's escalating investment in Research & Development (R&D) for enhancing its AI services quality is well-known. A recent report by The Information reveals Apple is allocating millions daily towards AI product development. Their ambitious plan includes simplifying tasks for Siri users, allowing commands such as creating a GIF from the recent five photos and sending it, without manual programming.
Apple's R&D initiatives also include work on Large-Language Models (LLMs) initiated four years ago under John Giannandrea, much before the AI surge ignited by ChatGPT's introduction. Their dedicated "Foundational Models" team focuses on conversational AI research and is led by Ruoming Pang, consisting of 16 members. Most of their budget funds training their language models, an effort that demands high-end hardware.
Apple aims to introduce an enhanced version of the Shortcuts app in the upcoming iOS 18, designed to empower Siri to execute intricate tasks using simple voice prompts.
Additionally, Apple's AI divisions, such as the "Visual Intelligence" group, are innovating software for 3D video and image generation and multifunctional AI systems proficient in processing images, videos, and text. Internally, Apple's chatbot, "Apple GPT," reportedly outperforms OpenAI's GPT-3.5 model, but GPT-4 remains superior in terms of intelligence.
Bloomberg has previously highlighted Apple's intensified efforts in AI and machine learning, indicating a potential consumer-facing AI product release next year. Apple's AI endeavors are built on its proprietary "Ajax" LLM-driven framework, featuring a ChatGPT-like bot named "Apple GPT".
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