Meta's New AI Chatbots Target Young Users
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Meta is set to unveil a series of AI chatbots primarily designed for younger audiences. Named "Gen AI Personas" internally, the launch is expected at the upcoming Meta Connect event. This move comes on the heels of ChatGPT's remarkable ascent, establishing itself as one of the fastest-growing applications in recent times.
Previously tested versions of Meta chatbot personas were observed on Instagram, designed to resonate with wider audiences. The Wall Street Journal reports insights from internal discussions, revealing a few experimental personas like a "sassy robot" reminiscent of Futurama's Bender, and an inquisitive "Alvin the Alien." Concerns arose when one bot quipped, “When you’re with a girl, it’s all about the experience. And if she’s barfing on you, that’s definitely an experience.”
Meta's ambitious plan is to introduce numerous such bots. The Journal mentions Meta's endeavor to develop a tool allowing celebrities to craft personalized chatbots for their followers. Additionally, the company intends to design bots focused on productivity, assisting users with coding and other tasks.
Furthermore, Meta continues its AI advancements, allegedly creating a language model to compete with OpenAI's GPT-4, the engine behind ChatGPT and Bing. In conjunction with this, an AI model is in development to enhance its Horizon Worlds avatars' mobility. The forthcoming Meta Connect will also spotlight their metaverse initiative and the introduction of the Quest 3 headset.
Meghana Dhar, a former executive at Snap and Instagram, remarked that while chatbots might not be the ultimate Gen Z attraction, this demographic is notably at ease with emerging tech. Meta's ultimate aim with these chatbots? Dhar suggests it’s about keeping users engaged, optimizing chances for ad placements.
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