Microsoft Amplifies AI in Bing and Windows: A Dive into DALL-E 3 and Personalized Experiences
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At a recent event in New York, Microsoft highlighted a series of AI enhancements to its Bing search engine and Windows platform. One of the most noteworthy introductions was the integration of OpenAI's advanced DALL-E 3 model into Bing.
Originally, Bing incorporated DALL-E, an image generation tool, in March, allowing users to craft images within Bing Chat. Though Microsoft initially remained tight-lipped about which DALL-E version was in play, they've now confirmed the transition to DALL-E 3. This upgrade promises refined image details, particularly in areas like fingers, eyes, and shadows.
In a move to foster image transparency, Microsoft is instituting invisible digital watermarks on all AI-created images, termed "Content Credentials." This initiative, underpinned by cryptographic techniques, adheres to the guidelines established by the Coalition for Content Provenance and Authenticity (C2PA). Industry heavyweights like Adobe, Intel, and Sony are among the C2PA members.
Bing is also set to offer a more tailored search experience. If a user engages with Bing Chat, discussing favorite movies or music, for instance, future searches will factor in these preferences. Microsoft illustrated this with an example: if a user has previously searched Bing for a beloved sports team, Bing might notify them if the team has a match in a city they plan to visit.
This personalization initiative aims to enhance search efficiency. Microsoft indicated that many users frequently adjust and refine their searches. Over 60% of these searches involve tweaking the initial query, often lacking a personalized context. Therefore, by incorporating a user's past interactions and current online research, search results can be enriched and made more relevant.
Additionally, Microsoft announced that features like multimodal Visual Search and Image Creator are en route to Bing Chat Enterprise. This enhancement targets the expansive base of over 160 million Microsoft 365 users already familiar with the workplace AI chatbot.
On the Windows front, AI upgrades are imminent. Windows 11 will see the inclusion of the AI assistant, Copilot, from September 26. This feature will subsequently be integrated into Bing, Edge, and Microsoft 365 Copilot, available to enterprise clientele from November 1, 2023. AI integrations are also slated for Windows applications such as Paint, Photos, and Clipchamp, among others.
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