Google's Email Fortification: A Stride Towards Safer Inboxes
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Google is stepping up its email security game, rolling out new sender guidelines this February to arm itself better against phishing and malware. This move aims to ensure that bulk email senders tighten their authentication procedures and maintain strict spam limits.
Reflecting on the past year, Neil Kumaran, Gmail's Group Product Manager for Security & Trust, shared, "After mandating email authentication for all messages sent to Gmail addresses, we've successfully slashed unauthenticated messages by 75%. This has not only tidied up inboxes but also blocked billions of potential threats. Now, our focus shifts to larger senders."
From February 1st, 2024, Google's new mandate dictates that senders dispatching over 5,000 daily emails to Gmail users must:
- Implement SPF/DKIM and DMARC email authentication for their domains, intensifying barriers against email spoofing and phishing.
- Include an easy one-click option for Gmail users to unsubscribe from commercial emails.
- Act on unsubscription requests within 48 hours.
Moreover, to prevent inundating users with unwarranted content, senders must maintain a spam rate below 0.3% as outlined in Postmaster Tools. Impersonating Gmail in "From" headers is off the table. Breaching these norms? Google's DMARC quarantine policy could hamper your email delivery.
Kumaran added, "While users shouldn't be bogged down with the complexities of email security, they should trust their email sources implicitly. These measures will thwart the exploitations by malicious attackers."
In a support guide, Google clarifies, "If these requisites aren't met, emails might either get flagged as spam or face delivery hiccups."
With its AI-driven fortifications, Gmail boasts of thwarting over 99.9% of spam, phishing, and malware, effectively barricading nearly 15 billion undesirable emails daily.
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